Go from product discovery to delivery
Capture feedback, create roadmaps, and coordinate development to bring your strategy to life
Trusted by 1,000,000+ product builders
Use the world's #1 product development software
A complete suite of tools to build what customers value
The complete product management solution
The new way to manage customer interviews
The comprehensive idea management tool
The visual space for product innovation
The AI-powered product information hub
The flexible project management tool
The agile tool that links strategy to delivery
The best way to learn product management and Aha! software
Create a visual roadmap
Build what customers love — set brilliant strategy, prioritize features, and share visual plans.
Jump-start product discovery
Create a research center — centralize customer interviews, uncover learnings, and link insights to roadmap plans.
Capture customer feedback
Streamline idea management — collect user requests, track voting trends, and prioritize what drives revenue.
Explore new concepts
Unleash your creativity — diagram new concepts, create wireframes, and collaborate on early plans with the team.
Centralize product information
Set up self-serve knowledge bases — share product information, documentation, and user manuals.
Manage project delivery
Keep teams aligned with strategic goals — complete all tasks, streamline workflows, and increase visibility.
Connect product and engineering
Manage software development — view the roadmap, optimize workload, and ship more joyfully.
Dare to deliver
planning efficiency gains
“Aha! transformed the way we work — from capturing customer ideas to sharing product roadmaps.”
hours saved annually
“We save at least 10 hours a week [that was] previously spent manually updating presentations and spreadsheets."
less time tracking status
“Aha! provides a real-time ‘State of the Union’ of everything we need to know about our product portfolio.”
teams aligned on strategy
“Aha! empowers product managers to make decisions with confidence and easily communicate our plans."
consolidation of product tools
“We are far more empathetic to our customers’ needs. Aha! helps us crystalize their real pain points.”
faster reporting
“Our team now works together in one system — giving us unparalleled visibility into what’s happening.”
Get advice from product experts
Our Product Success team is staffed with product managers who love to work with customers. We respond within two hours and would be happy to demo what the software can do.
The leader in product development software
Resources for product teams
Advice, product updates, and resources to help you be your best
Gold Stevie recognizes product leadership
Brian de Haaff was named Thought Leader of the Year in the 2025 American Business Awards.
Introducing Aha! Discovery
The new way to manage customer interviews, uncover product insights, and link them to your roadmap
Organize related ideas by theme
Use Aha! software to group related ideas and align your product strategy with real customer needs.
5 AI prompts to power up your product team
Here is a practical take on how to use AI without outsourcing your thinking.
New ways to use AI-powered search in Aha! software
Discover the latest in AI-powered search — including new filters, expanded record types, and report views.
You should ask customers harder questions
Anyone on the team should be able to approach user and customer interviews with confidence.
